• In what ways does your media product use, develop or challenge forms and conventions of real media products?
In my media project I have tried to follow the conventions set by real media products, such as using the 180 degree rule, establishing shot, shot-reverse shot and match-on-action. I think that my project doesn't challenge these conventions but rather adheres to them, they are valuable conventions that should be applied wherever necessary.
• How does your media product represent particular social groups?
Though the acting was fairly poor and the quality of the video even poorer it should still be evident that the two characters are stereotypes. Barnaby plays an uptight, prudish and stressed boss. Shown through his formal approach to a trivial and funny incident. Michael plays the work slacker, he doesn't care about his job and takes the matter as a joke, his character is embodied in the phrase "three weeks to do whatever I want?" when told he will be suspended.
• What kind of media institution might distribute your media product and why?
Well, obviously my media product will be distributed by the Victoria College Media department, to one person. Pretty pathetic question really. I suppose if the film was to be actually be created it would be distributed by
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
Sunday, 30 November 2008
Analysis of questionnaire results
Obviously I cannot conduct such a survey, however here are some example results for the purposes of showing how I would interpret them.
A table of the results:
The data tells me that the demographic most likely to watch the film are 16-30 year old females earning between 20,000-29,999.
A table of the results:
| Gender | |||
| Male | 34% | ||
| Female | 38% | ||
| Age | |||
| 0-16 | 38% | ||
| 16-30 | 41% | ||
| 40+ | 29% | ||
| Socio Eco | |||
| 0-9999 | 39% | ||
| 10000-19999 | 41% | ||
| 20000-29999 | 43% | ||
| 30000-39999 | 36% | ||
| 40000+ | 29% |
The data tells me that the demographic most likely to watch the film are 16-30 year old females earning between 20,000-29,999.
Questionnaire
I would try and get a large sample being sure to include representatives from each demographic so as to ensure a non-bias market sample. I would then find out which demographic prefers which genre, using this information i can tailor my movie to fit them.
_____________________________________________________________________________________
Gender: ( )Male ( )Female
Age: ( )0-16) ( )16-30 ( )40+
Annual Income: ( )N/A ( )0-9,999 ( )10,000-19,999 ( )20,000-29,999 ( )30,000-39,999 ( )40,000+
Preferred film genre(s) (Choose 3): ( )Horror ( )Comedy ( )Action ( )Thriller ( )Western ( )Adventure ( )Crime ( )Drama ( )Sci-Fi
_____________________________________________________________________________________
From this data I hope to gain information about which genres appeal to which demographics. I would use a sample of around 1000, then take a record of all who selected comedy as one of their preferred genres and create graphs using that data.
_____________________________________________________________________________________
Gender: ( )Male ( )Female
Age: ( )0-16) ( )16-30 ( )40+
Annual Income: ( )N/A ( )0-9,999 ( )10,000-19,999 ( )20,000-29,999 ( )30,000-39,999 ( )40,000+
Preferred film genre(s) (Choose 3): ( )Horror ( )Comedy ( )Action ( )Thriller ( )Western ( )Adventure ( )Crime ( )Drama ( )Sci-Fi
_____________________________________________________________________________________
From this data I hope to gain information about which genres appeal to which demographics. I would use a sample of around 1000, then take a record of all who selected comedy as one of their preferred genres and create graphs using that data.
Target Audience
Though I am not making a feature-length film, if I were to expand my short scene into one it would be a comedy, probably about the lives of office workers (possibly something similar to Office Space).
The demographic I would aim for would be:
Age
As it is a film about office work it would be aimed primarily at people who work, it being a comedy would also lower the mean age of people watching it. I would say the target age would be around 18-30.
Gender
As the film genre is comedy it doesn't really have a target gender, as the percentile viewers from both genders are similar for comedy films (with a very slight imbalance in favour of female viewers). As the actors in the movie would be predominantly male this could create an imbalance towards a male audience, but the difference would be so small (less than 5% it would be ineffective to target any specific gender).
Socio-Economic
Office workers tend are traditionally middle-class, and therefore will be the class I aim for.
So ultimately, I'm anticipating a 18-30 year old of either gender, who is middle class as my demographic.
The demographic I would aim for would be:
Age
As it is a film about office work it would be aimed primarily at people who work, it being a comedy would also lower the mean age of people watching it. I would say the target age would be around 18-30.
Gender
As the film genre is comedy it doesn't really have a target gender, as the percentile viewers from both genders are similar for comedy films (with a very slight imbalance in favour of female viewers). As the actors in the movie would be predominantly male this could create an imbalance towards a male audience, but the difference would be so small (less than 5% it would be ineffective to target any specific gender).
Socio-Economic
Office workers tend are traditionally middle-class, and therefore will be the class I aim for.
So ultimately, I'm anticipating a 18-30 year old of either gender, who is middle class as my demographic.
Types of shot
Match on Action
In a film when the film producer wants to show the impact of the shot and where the shot is coming from, the camera will film the source of the action firing the shot, then will show the shot travelling towards and hitting the target. An example could be in an action movie when the camera shows the person firing a gun then the shot cuts to the bullet flying through the air in slow motion. This kind of shot makes it easier to understand what is happening on screen and gives it more impact. These shots are often done using CGI as it is difficult to film moving objects effectively.
180 degree rule
The 180 degree rule is a rule that is used frequently in film. The rule is displayed in a film when two characters or objects are in shot and are always on the same side of the frame, as one person or object does something the camera cuts to a view of them/it. This is done to make the scene less confusing and easier to understand for its viewers.
Shot-Reverse Shot
Within Shot reverse shot, the 180 degree rule may be included, as the director of the film cannot include or alongside the 180 degree rule. Shot reverse shot is used most commonly when two characters are speaking to each other and the camera zooms in on the person who is speaking. It would not make much sense if the camera did not show the source of the speaking.
Similar Media Analysis
My film will consist of a person walking through a door, sitting down, having a short conversation with another person then leaving. I have decided to use the 'pill scene' from 'The Matrix: Enter The Matrix' as it incorporates similar content. (Scene can be found Here)
The scene begins with a close-up on Morpheus's face as Neo walks in, this allows the audience to see that he is pleased with the arrival.
A medium shot is used to establish the setting, this also starts the 180 degree rule (Morpheus is always on the left and Neo always on the right)
As Neo sits down the camera shot is lower, a match-on-action shot filming technique is used.
As Morpheus walks across the room the camera pans with his movement, setting the scene and providing more match-on-action.
As the two are talking the camera angle changes, meaning the person talking is always in view (shot-reverse shot). This is not a POV shot however, as both camera angles seem to originate from the same place in between the two.
A shot when Morpheus is talking, great example of 180 degree rule with this shot and the one above.
Extreme close-up showing the reflection of Neo in each glass panel
The scene begins with a close-up on Morpheus's face as Neo walks in, this allows the audience to see that he is pleased with the arrival.
A medium shot is used to establish the setting, this also starts the 180 degree rule (Morpheus is always on the left and Neo always on the right)
As Neo sits down the camera shot is lower, a match-on-action shot filming technique is used.
As Morpheus walks across the room the camera pans with his movement, setting the scene and providing more match-on-action.
As the two are talking the camera angle changes, meaning the person talking is always in view (shot-reverse shot). This is not a POV shot however, as both camera angles seem to originate from the same place in between the two.
A shot when Morpheus is talking, great example of 180 degree rule with this shot and the one above.
Extreme close-up showing the reflection of Neo in each glass panel
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