Planning 15/20 Production 46/60 Evaluation 7 / 20 68/100 C
Tuesday, 9 December 2008
Sunday, 30 November 2008
Evaluation
• In what ways does your media product use, develop or challenge forms and conventions of real media products?
In my media project I have tried to follow the conventions set by real media products, such as using the 180 degree rule, establishing shot, shot-reverse shot and match-on-action. I think that my project doesn't challenge these conventions but rather adheres to them, they are valuable conventions that should be applied wherever necessary.
• How does your media product represent particular social groups?
Though the acting was fairly poor and the quality of the video even poorer it should still be evident that the two characters are stereotypes. Barnaby plays an uptight, prudish and stressed boss. Shown through his formal approach to a trivial and funny incident. Michael plays the work slacker, he doesn't care about his job and takes the matter as a joke, his character is embodied in the phrase "three weeks to do whatever I want?" when told he will be suspended.
• What kind of media institution might distribute your media product and why?
Well, obviously my media product will be distributed by the Victoria College Media department, to one person. Pretty pathetic question really. I suppose if the film was to be actually be created it would be distributed by
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
In my media project I have tried to follow the conventions set by real media products, such as using the 180 degree rule, establishing shot, shot-reverse shot and match-on-action. I think that my project doesn't challenge these conventions but rather adheres to them, they are valuable conventions that should be applied wherever necessary.
• How does your media product represent particular social groups?
Though the acting was fairly poor and the quality of the video even poorer it should still be evident that the two characters are stereotypes. Barnaby plays an uptight, prudish and stressed boss. Shown through his formal approach to a trivial and funny incident. Michael plays the work slacker, he doesn't care about his job and takes the matter as a joke, his character is embodied in the phrase "three weeks to do whatever I want?" when told he will be suspended.
• What kind of media institution might distribute your media product and why?
Well, obviously my media product will be distributed by the Victoria College Media department, to one person. Pretty pathetic question really. I suppose if the film was to be actually be created it would be distributed by
• Who would be the audience for your media product?
• How did you attract/address your audience?
• What have you learnt about technologies from the process of constructing this product?
Analysis of questionnaire results
Obviously I cannot conduct such a survey, however here are some example results for the purposes of showing how I would interpret them.
A table of the results:
The data tells me that the demographic most likely to watch the film are 16-30 year old females earning between 20,000-29,999.
A table of the results:
| Gender | |||
| Male | 34% | ||
| Female | 38% | ||
| Age | |||
| 0-16 | 38% | ||
| 16-30 | 41% | ||
| 40+ | 29% | ||
| Socio Eco | |||
| 0-9999 | 39% | ||
| 10000-19999 | 41% | ||
| 20000-29999 | 43% | ||
| 30000-39999 | 36% | ||
| 40000+ | 29% |
The data tells me that the demographic most likely to watch the film are 16-30 year old females earning between 20,000-29,999.
Questionnaire
I would try and get a large sample being sure to include representatives from each demographic so as to ensure a non-bias market sample. I would then find out which demographic prefers which genre, using this information i can tailor my movie to fit them.
_____________________________________________________________________________________
Gender: ( )Male ( )Female
Age: ( )0-16) ( )16-30 ( )40+
Annual Income: ( )N/A ( )0-9,999 ( )10,000-19,999 ( )20,000-29,999 ( )30,000-39,999 ( )40,000+
Preferred film genre(s) (Choose 3): ( )Horror ( )Comedy ( )Action ( )Thriller ( )Western ( )Adventure ( )Crime ( )Drama ( )Sci-Fi
_____________________________________________________________________________________
From this data I hope to gain information about which genres appeal to which demographics. I would use a sample of around 1000, then take a record of all who selected comedy as one of their preferred genres and create graphs using that data.
_____________________________________________________________________________________
Gender: ( )Male ( )Female
Age: ( )0-16) ( )16-30 ( )40+
Annual Income: ( )N/A ( )0-9,999 ( )10,000-19,999 ( )20,000-29,999 ( )30,000-39,999 ( )40,000+
Preferred film genre(s) (Choose 3): ( )Horror ( )Comedy ( )Action ( )Thriller ( )Western ( )Adventure ( )Crime ( )Drama ( )Sci-Fi
_____________________________________________________________________________________
From this data I hope to gain information about which genres appeal to which demographics. I would use a sample of around 1000, then take a record of all who selected comedy as one of their preferred genres and create graphs using that data.
Target Audience
Though I am not making a feature-length film, if I were to expand my short scene into one it would be a comedy, probably about the lives of office workers (possibly something similar to Office Space).
The demographic I would aim for would be:
Age
As it is a film about office work it would be aimed primarily at people who work, it being a comedy would also lower the mean age of people watching it. I would say the target age would be around 18-30.
Gender
As the film genre is comedy it doesn't really have a target gender, as the percentile viewers from both genders are similar for comedy films (with a very slight imbalance in favour of female viewers). As the actors in the movie would be predominantly male this could create an imbalance towards a male audience, but the difference would be so small (less than 5% it would be ineffective to target any specific gender).
Socio-Economic
Office workers tend are traditionally middle-class, and therefore will be the class I aim for.
So ultimately, I'm anticipating a 18-30 year old of either gender, who is middle class as my demographic.
The demographic I would aim for would be:
Age
As it is a film about office work it would be aimed primarily at people who work, it being a comedy would also lower the mean age of people watching it. I would say the target age would be around 18-30.
Gender
As the film genre is comedy it doesn't really have a target gender, as the percentile viewers from both genders are similar for comedy films (with a very slight imbalance in favour of female viewers). As the actors in the movie would be predominantly male this could create an imbalance towards a male audience, but the difference would be so small (less than 5% it would be ineffective to target any specific gender).
Socio-Economic
Office workers tend are traditionally middle-class, and therefore will be the class I aim for.
So ultimately, I'm anticipating a 18-30 year old of either gender, who is middle class as my demographic.
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